Dolooma and Zip’s AW Direct Announce Strategic Partnership to Transform Towing Industry Operations
20 Apr 2025
New Hampton, Iowa (April 9, 2025) – Dolooma, the industry’s fi rst purpose-built ERP platform for towing and recovery operations, and Zip’s AW Direct, the leading North American provider of towing equipment and supplies, have announced an exclusive strategic partnership aimed at redefining how towing service providers manage inventory, fulfill orders and streamline operations.
Partnership Overview
This collaboration integrates Zip’s expansive product catalog and nationwide distribution with Dolooma’s advanced automation and data-driven platform—delivering a seamless, intelligent solution for towing businesses across the country.
“This partnership is a game-changer for the towing industry. By integrating Zip’s inventory solutions directly into Dolooma’s automation platform, we’re giving towing businesses an all-in-one solution to run more efficiently, save costs, and focus on growing their operations.”
Purpose-Built ERP for Towing & Recovery
Dolooma is a next-generation ERP platform designed specifically for the automotive towing and recovery industry. Developed with insights from towing professionals, it centralizes business-critical functions—such as real-time job tracking, automated scheduling, fleet management, as well as financial and performance analytics—into a user-friendly interface. This empowers towing businesses to operate with greater precision, speed, and profitability.
Partnership Highlights
- Exclusive Inventory Integration: Towing operators using Dolooma will have direct, real-time access to Zip’s extensive product catalog. This enables automated inventory tracking, mileage-based part replacement, and intelligent reordering based on vehicle usage and maintenance data.
- Smart Ordering & Predictive Maintenance: Zip’s will feed live product updates into Dolooma’s system, while Dolooma’s automation will suggest timely part replacements to help businesses avoid costly downtime and keep their fleets running.
- Seamless Order Fulfillment & Tracking: Orders placed through Dolooma are routed directly into Zip’s e-commerce system, providing real-time updates on order status, shipping, and delivery for total visibility.
- Integrated Training & Video Demonstrations: Zip’s customers will gain access to Dolooma’s on-demand video training and in-platform tutorials, empowering operators to quickly master the latest towing procedures and enhance daily operations.
“We’re excited to partner with Dolooma to bring this powerful ERP solution to the towing and recovery industry. It’s very exciting to support this innovation from day one. Together, we’re committed to helping our customers run more efficiently and maximize their bottom line profitability.”
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